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      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>“As a publisher, PR person, or marketer, you want to anticipate: what are those potential follow-up questions about my brand, my business, or services? And you want to be the one seeding that answer. Brands need to consider the possible angles people could be asking about and create that fan-out content themselves, on the channels that tend to get picked up [by AI Overviews].”</image:caption>
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      <image:title>Speaking - Make it stand out</image:title>
      <image:caption>“Brands can build authority and trust on public forums by genuinely answering people’s questions as a trusted individual—not a corporate entity.”</image:caption>
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      <image:title>Strategy</image:title>
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      <image:title>Strategy</image:title>
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      <image:title>Strategy</image:title>
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    <loc>https://www.shelaghdolan.com/ai-projects</loc>
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    <loc>https://www.shelaghdolan.com/strategy/paid-acquisition</loc>
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    <lastmod>2026-03-10</lastmod>
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      <image:title>Paid Acquisition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Paid Acquisition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.shelaghdolan.com/new-page-1</loc>
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    <lastmod>2026-03-12</lastmod>
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      <image:title>New Page - Make it stand out</image:title>
      <image:caption>I brokered a partnership with Semrush to produce a co-branded research report and webinar on AI search visibility</image:caption>
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